How a Maternity Clothing Brand Leverages User Generated Content and Community Building as a Marketing Strategy | Deepika Thiyagarajan - Founder, Put-chi
Description
A maternity clothing brand born out of a personal need and preference, Put-chi is now one of the leading names out there that focuses on designing a clothing range that pregnant women could feel comfortable, yet stylish in. They have been focused on ensuring that mothers-to-be and new mothers find the best of clothing quality during their journey, personalising everything - including the packaging!
In this episode, we spoke to Deepika Thiyagarajan, the Founder of Put-chi all about how she started the brand and its vision and mission for the long-term. We also do a deep dive into the content strategy they have been making use of to present their clothing line in the most raw and engaging way through their customers (aka their brand advocates). Deepika also shares how building a community around her brand has helped her develop new product ideas and reach new audiences over time. Tune in to know more!
To know more about the brand, visit their online store.
United States
